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ENP 191 – Economia e Estratégia Empresarial

Ementa
1. Microeconomia neoclássica: teorias do consumidor, da produção e dos custos; maximização de lucros; estrutura de mercado e estratégia competitiva.
2. Teoria comportamental da firma.
3. Economia dos custos de transação, teoria da agência e formas organizacionais.
4. Teoria dos direitos de Propriedade.
5. Visão baseada em recursos e capacidades dinâmicas.
6. Empreendedorismo e teoria da firma.

Bibliografia
Alchian, Armen A. and Harold Demsetz, Production, Information Costs, and Economic Organization. American Economic Review 62 (December 1972): 777-95.
Alvarez, Sharon A. and Barney, Jay B. Discovery and Creation: Alternative Theories of Entrepreneurial Action. Strategic Entrepreneurship Journal, 1: 11–26 (2007)
Besanko, D., Dranove, D, Shanley, M., Schaefer, S. Economia da Estratégia. 3ª Edição, Bookman, 2011.
Brass, Daniel J., Galaskievicz, Joseph, Greve, Henrich R., Tsai, Wenpin Taking Stock of Networks and Organizations: A Multilevel Perspective. Academy of Management Journal 2004, Vol. 47, No. 6, 795–817.
Casson, Mark Entrepreneurship and the theory of the firm. Journal of Economic Behavior & Organization, Vol. 58 (2005) 327–348
Coase, Ronald H., The Nature of the Firm, Economica NS 4, no. 16 (November 1937): 386-405.
Coase, Ronald H., The Nature of the Firm: Influence, Journal of Law, Economics, and Organization 4, no. 1 (Spring 1988): 33-47.
Coase, Ronald H., The Nature of the Firm: Meaning, Journal of Law, Economics, and Organization 4, no. 1 (Spring 1988): 19-32.
Coase, Ronald H., The Problem of Social Cost, Journal of Law and Economics 3 (October 1960): 1-44.
Conner, Kathleen R. and C. K. Prahalad, A Resource-Based Theory of the Firm: Knowledge versus Opportunism, Organization Science, Vol. 7, No. 5 (Sep. – Oct., 1996), pp. 477-501.
Demsetz, Harold, Toward a Theory of Property Rights, American Economic Review 57, no. 2 (May 1967): 347-59.
Eckhardt, Jonathan T. and Shane, Scott A. Opportunities and Entrepreneurship. Journal of Management 2003 29(3) 333–349.
Foss N.J. (ed.) Resources firms and strategies: a reader in the resource-based perspective. Oxford University Press, 1997.
Hébert, Robert F. and Link, Albert N. A History of Entrepreneurship. New York : Routledge, 2009.
Klein, Benjamin, Robert A. Crawford, and Armen A. Alchian, Vertical Integration, Appropriable Rents, and the Competitive Contracting Process, Journal of Law and Economics 21 (1978): 297-326.
Kupfer, David e Hasenclever, Lia (Org.) Economia Industrial : Fundamentos Teóricos e Práticas no Brasil. Rio de Janeiro : Elsevier, 2002 – 4ª reimpressão.
Mahoney, Joseph T. The Economic Foundations of Strategy. SAGE Publications, 2005.
Mahoney, Joseph T., and J.R. Pandian, The Resource-based View Within the Conversation of Strategic Management, Strategic Management Journal, Vol. 13, 1992, pp. 363-380.
Nelson, Richard and Sidney Winter, An Evolutionary Theory of Economic Change, Harvard University Press, 1982, excerpted in Nicolai J. Foss (ed), Resources, Firms, and Strategies, Oxford University Press, 1997, pp. 82-102.
Pindyck, R., Rubinfeld, D. Microeconomia, 8a ed., Pearson, 2013
Teece, David J., Gary Pisano and Amy Shuen, Dynamic Capabilities and Strategic Management, Strategic Management Journal, Vol. 18, No. 7 (Aug., 1997), pp. 509-533.
Williamson, Oliver E. ,Transaction Cost Economics: The Governance of Contractual Relations, Journal of Law and Economics 22 (October 1979): 233-61.

Créditos: 10
Carga horária: 150h

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